About.
About.
Evolving to create impactful experiences
01
From Marketing to Product
01
From Marketing to Product
01
From Marketing to Product
02
Embracing Freedom and Collaboration
02
Embracing Freedom and Collaboration
02
Embracing Freedom and Collaboration
03
The Goal
03
The Goal
03
The Goal
Work experience
Aspire
Aug 2019 - Mar 2022
Brand & Comms Executive
Aspire (YC W18) is a Singapore-based B2B fintech startup on a mission to build the future of business finance. I joined the company as a Digital Marketing Intern in 2019 and left in 2022 after my second promotion to Senior Brand & Communications Executive.
As one of the first marketing team members, I worked closely with the co-founders and country managers to develop branding guidelines for use across social media, blogs, PR, and other marketing channels.
Some of my achievements include: growing the company’s LinkedIn page 10x (from 2,000 to 20,000 followers) in less than 15 months, securing organic media placements in local and global fintech publications, including The Straits Times, TechCrunch, Tech in Asia, Singapore Business Review, and more, and initiating a community of entrepreneurs in Southeast Asia, empowering over 200 entrepreneurs across six countries within the first month of launch
Aspire
Aug 2019 - Mar 2022
Brand & Comms Executive
Aspire (YC W18) is a Singapore-based B2B fintech startup on a mission to build the future of business finance. I joined the company as a Digital Marketing Intern in 2019 and left in 2022 after my second promotion to Senior Brand & Communications Executive.
As one of the first marketing team members, I worked closely with the co-founders and country managers to develop branding guidelines for use across social media, blogs, PR, and other marketing channels.
Some of my achievements include: growing the company’s LinkedIn page 10x (from 2,000 to 20,000 followers) in less than 15 months, securing organic media placements in local and global fintech publications, including The Straits Times, TechCrunch, Tech in Asia, Singapore Business Review, and more, and initiating a community of entrepreneurs in Southeast Asia, empowering over 200 entrepreneurs across six countries within the first month of launch
Aspire
Aug 2019 - Mar 2022
Brand & Comms Executive
Aspire (YC W18) is a Singapore-based B2B fintech startup on a mission to build the future of business finance. I joined the company as a Digital Marketing Intern in 2019 and left in 2022 after my second promotion to Senior Brand & Communications Executive.
As one of the first marketing team members, I worked closely with the co-founders and country managers to develop branding guidelines for use across social media, blogs, PR, and other marketing channels.
Some of my achievements include: growing the company’s LinkedIn page 10x (from 2,000 to 20,000 followers) in less than 15 months, securing organic media placements in local and global fintech publications, including The Straits Times, TechCrunch, Tech in Asia, Singapore Business Review, and more, and initiating a community of entrepreneurs in Southeast Asia, empowering over 200 entrepreneurs across six countries within the first month of launch
GroupM
Apr 2022 - Dec 2023
SEO Associate Manager
GroupM is the world's leading media investment company, making advertising work better for people. I joined the SEO team in Singapore, working with MNC clients across the globe.
As an SEO Specialist, I managed the end-to-end delivery of high-quality SEO and ASO services for our clients, including keyword research, content creation, technical audits, monthly reporting, and strategic recommendations for SEO, ASO, and YouTube Search Optimization.
Some of my achievements include: worked with websites across various industries, including banking, real estate, petroleum, food tech, beauty, and more, improved website traffic, keyword rankings, and bounce rates (KPIs varied for different clients), proficient in various SEO tools, including Ahrefs, SEMrush, Screaming Frog, AWR Cloud, Keyword Tool, and Adobe & Google Suites
GroupM
Apr 2022 - Dec 2023
SEO Associate Manager
GroupM is the world's leading media investment company, making advertising work better for people. I joined the SEO team in Singapore, working with MNC clients across the globe.
As an SEO Specialist, I managed the end-to-end delivery of high-quality SEO and ASO services for our clients, including keyword research, content creation, technical audits, monthly reporting, and strategic recommendations for SEO, ASO, and YouTube Search Optimization.
Some of my achievements include: worked with websites across various industries, including banking, real estate, petroleum, food tech, beauty, and more, improved website traffic, keyword rankings, and bounce rates (KPIs varied for different clients), proficient in various SEO tools, including Ahrefs, SEMrush, Screaming Frog, AWR Cloud, Keyword Tool, and Adobe & Google Suites
GroupM
Apr 2022 - Dec 2023
SEO Associate Manager
GroupM is the world's leading media investment company, making advertising work better for people. I joined the SEO team in Singapore, working with MNC clients across the globe.
As an SEO Specialist, I managed the end-to-end delivery of high-quality SEO and ASO services for our clients, including keyword research, content creation, technical audits, monthly reporting, and strategic recommendations for SEO, ASO, and YouTube Search Optimization.
Some of my achievements include: worked with websites across various industries, including banking, real estate, petroleum, food tech, beauty, and more, improved website traffic, keyword rankings, and bounce rates (KPIs varied for different clients), proficient in various SEO tools, including Ahrefs, SEMrush, Screaming Frog, AWR Cloud, Keyword Tool, and Adobe & Google Suites
Boxo
Jan 2024 - Dec 2024
Product Marketing Manager
Boxo (Antler S20) is a tech startup on a mission to accelerate the adoption of Super Apps worldwide. I joined the leadership team in Singapore to lead the company's rebranding and oversee all marketing efforts, with a focus on fintech products.
I started by strategizing inbound GTM (Go-to-Market) strategies with the CEO through rebranding efforts. Key activation channels included a website revamp, social media management, event exhibitions, PR announcements, and more.
Some of my achievements include: generated an average of five qualified inbound leads per month, increased website traffic 10x within six months of the new website launch, and represented Boxo at three of the world’s biggest fintech events: Money20/20 Asia, Singapore Fintech Festival, and Dubai Fintech Summit
Boxo
Jan 2024 - Dec 2024
Product Marketing Manager
Boxo (Antler S20) is a tech startup on a mission to accelerate the adoption of Super Apps worldwide. I joined the leadership team in Singapore to lead the company's rebranding and oversee all marketing efforts, with a focus on fintech products.
I started by strategizing inbound GTM (Go-to-Market) strategies with the CEO through rebranding efforts. Key activation channels included a website revamp, social media management, event exhibitions, PR announcements, and more.
Some of my achievements include: generated an average of five qualified inbound leads per month, increased website traffic 10x within six months of the new website launch, and represented Boxo at three of the world’s biggest fintech events: Money20/20 Asia, Singapore Fintech Festival, and Dubai Fintech Summit
Boxo
Jan 2024 - Dec 2024
Product Marketing Manager
Boxo (Antler S20) is a tech startup on a mission to accelerate the adoption of Super Apps worldwide. I joined the leadership team in Singapore to lead the company's rebranding and oversee all marketing efforts, with a focus on fintech products.
I started by strategizing inbound GTM (Go-to-Market) strategies with the CEO through rebranding efforts. Key activation channels included a website revamp, social media management, event exhibitions, PR announcements, and more.
Some of my achievements include: generated an average of five qualified inbound leads per month, increased website traffic 10x within six months of the new website launch, and represented Boxo at three of the world’s biggest fintech events: Money20/20 Asia, Singapore Fintech Festival, and Dubai Fintech Summit
Also A Matcha Enthusiast
& An Entrepreneur
& An Entrepreneur
& An Entrepreneur
My passion for photography and design inspired me to launch K.LISTA, a brand dedicated to preserving memories through photo albums and photo books.
MARCELLA RISYE
@2025 Marcella Risye. All rights reserved
MARCELLA RISYE
@2025 Marcella Risye. All rights reserved